From a young age I had two choices: get into trouble or get into boxing. I chose boxing.

That path took me into The Parachute Regiment, and from there I passed selection into the SAS. I worked through the ranks and eventually became B Squadron Sergeant Major.

After leaving the military, I worked as a bodyguard to A-list celebrities and in private security around the globe.

Fitness has always been a priority. It had to be. Whether I was on operations or working abroad, staying physically and mentally sharp was non-negotiable.

Starting Tier One®️ felt like a natural next step. After everything I’ve done, building something clean, effective and built on real standards made sense to me. No fluff. No shortcuts. Just the kind of supplements I actually believe in.

Tier One®️ is built on the unrelenting pursuit of excellence. That mindset shaped my life, and it runs through everything we create.

This is the next chapter in my evolution. And if you’re the kind of person who keeps pushing no matter what, then you’re in the right place.

Always a little further.